A small family business that has been trading for almost 40 years in one form or another, Autotech is situated at the end of an industrial area with no passing trade. Therefore other than expensive advertising campaigns the web offers the only other means of garnering new custom other than word-of-mouth.
Fortunately, the business does have a strong following of regulars and there is a gradual stream of new customers reacting to recommendation. In a downturn though it is every businessman for himself and no business is immune to market shortcomings.
In order to generate new business Autotech must rely upon it’s greatest advantages over the competition and we worked together to make a list of USP’s.
- The long established nature of the business
- The low overheads enabling a strong cost advantage
- An in-depth knowledge of vehicles of all types acquired over many years
- The ability to provide alternative transportation while work was being carried out
- Diagnostic equipment
- Ability to provide additional services such as bodywork repairs and MOT’s through associated businesses
It was also important to stress that servicing and repairs of vehicles by other than main agents did not invalidate warranties and that the business could compete with main agents on quality of service and care.
